To hydrate and nourish dry skin. As the lotion is applied daily to normal to dry skin it creates a protective layer of moisture. Then antioxidant vitamin e nourishes the skin to help repair, replenish and fortify the dermis. Unique blend of hydralast emollients and humectants draw moisture throughout the day for 24 hour moisturization. To keep skin looking and feeling noticeably healthier. Allergy and dermatologist tested, non-comedogenic. 7 essential moisturizers. Fast absorbing. Non-greasy. Hypoallergenic. Fresh clean scent.